Company signs Nigerian artistes, Ojadili, Kola Boy as brand ambassadors
Eastern Distilleries and Food Industries, subsidiary of Krisoral Group of Companies, has expressed confidence in the Nigerian market in spite of the challenges hindering manufacturing outfits across the country.
Chairman, Krisoral Group, Dr Chris Oranu, said this at the post launch of ‘Wake Up’ Energy Drink event on Monday in Lagos.
Supreme News reports that the company signed Nigerian musicians, Ojadili and Kola Boy as brand ambassadors for the energy drink.
Oranu stated that the endorsement deal was in line with the company’s commitment to patronising indigenous talents to spur economic growth and development.
“The agreement we signed today is another pointer that all hope is not lost.
“If we believe in ourselves and specialise in our area of competence, we will be a much more better country than we are right now.
“One individual cannot take Nigeria out of doldrums, so it will require a collective effort.
“The wake up energy drink we have launched will go a long way to disrupt the dependence on imported energy drinks.
“It will also go a long way in saving the hard earned dollar used in importing various kinds of energy drinks into the country,” he said.
Oranu added that the brand was eyeing the African Continental Free Trade Agreement (AfCFTA) market, saying that other African countries would be targeted with the product after the launch in Nigeria.
Brand and Talent Manager, Eastern Distilleries Industries and Food Industries Ltd., Mr George Faaye, said the Wake Up Energy Drink was very perfect for consumption and unique to the Nigerian and African climate.
Faaye noted that the driving force behind the wake up brand was its smoothness and absence of caffeine, saying that the brand is a quick energy booster with a low alcohol level of 15 per cent.
“Since March, we have been getting good reviews and that is why we are taking it further by signing these artistes.
“The choice of the brand ambassadors represent what is good about the Nigerian story, seeing that their songs and videos tell the Nigerian story.
“We want to take a major share of the market in Nigeria and other African countries, and we believe this partnership will bring that dream to reality,” he said.
Manager to the artistes, Mr Bernard Okoma, said the brand presented an opportunity to promote the country to the rest of the world.
“I am one person that believes in Nigerian brands and I am quite impressed that everything was done here locally.
“The wake up brand is a good opportunity for us to help promote the patronage of made in Nigeria goods.
“We are here to change the narrative, and to move wake up from the level it is today to something greater, using artistes who are more of a youthful class,” he said.
One of the brand ambassadors, Ojadili, said it was now the time for everyone to wake up and work together to rebuild the continent, especially the youth.
He expressed belief in the brand, saying it would take the country and the consumers to new places.
Another brand ambassador, Kola boy, described the wake up brand as a call to positive awareness which had so much significance that everyone should wake up mentally and be productive.
“It is a product used in passing a sensitive message to the public and a general call to everyone in Africa. The brand has a lot to offer, “ he said.
