The festival will create job opportunities for people who will work on that day, it will be a form of entertainment and a platform to promote Culture, Talents and foster collaboration.
Tombo Fest, is like Felaberation and other Cultural event, Tombo fest can be one that people will travel and anticipate to attend. Which like other international drink brands like Guinness and Martel always have their own campaigns, Tombo fest can get them to come partner and have stands at the festival. The festival will create job opportunities for people who will work on that day, it will be a form of entertainment and a platform to promote Culture, Talents and foster collaboration.
The aim of Tombo Fest includes: to promote the African Cultural heritage through it locally grown drink ; Palmwine, to create an industry that promotes the economy for locally homegrown Palmwine and drinks, to get the attention of government and international stakeholders in promoting culture through the Tombo festival. Also, to foster collaboration between home grown culture brands and international drink brands.
The event is to target audience: Nigerians who want to experience culture and in Diaspora, Palmwine and local drink makers, FMCG regulatory bodies, government (culture and art) , African Union, media houses, British council and stakeholders in arts and culture.