Jumia Nigeria announces boost on Black Friday sales

Jumia, the Pan-African eCommerce platform, has announced a boost in sales midway into its annual Black Friday promo in Nigeria. The promo which started earlier in the month was scheduled to run till Nov. 30. Jumia said in a statement in Lagos on Thursday that a number of Nigerians across the country had taken advantage of Jumia's Black Friday Sales through discounts on various products ranging from clothing, fashion accessories, home appliances and tech gadgets, among others.

Speaking on the promo, Stephanie Gara, a caterer based in Abuja and one of the winners from the deals on the e-commerce site narrated her experience during the sales. Gara was one of the treasure hunt winners and was able to purchase the recently released iPhone 13 for only N6,850. She said before the Black Friday sales started, she had prepared to win and I told myself she would do everything within her power to win something this year because she tried last year and she wasn't able to win anything. She and her children stayed awake to search for the phone. She was shocked when she found the iPhone 13 and she was able to add it to the cart. She didn't believe it at first until she received a call from Jumia. She said would use the phone to take clean pictures of the food she sell.

Another beneficiary of Jumia Black Friday deals, Damilola Olawale, commended the company for the sales. Olawale was the most recent winner of a N200,000 voucher and one-year free Jumia Prime subscription which means he could get free delivery to any location in Nigeria and enjoy discounts. Supreme reports that Jumia has continued to build the most beloved and trusted shopping destination for Nigerians and Africans as a whole by providing customers with the best online shopping experience. The company has won outstanding national and global awards like the 'The Best New Retail Launch of the Year' award at the 2013 World Retail Congress, eCommerce website of the year at the Beacon of ICT Awards in 2014. It also recently won Best Buy Award, by ICERTIAS International Certification Association, for providing cost-effective pricing to customers in the post- COVID-19 era.