Advertising Coy renews focus on tech-first solutions

A Nigerian advertising agency, Insight Publicis, has unveiled a refreshed visual identity, heralding a new era for the company.

The agency said in a statement that the new look and brand symbol represented a commitment to innovation and a renewed focus on digital and tech-first solutions.

According to the agency, the upgraded look comes on the back of the appointment of Dr. Tayo Oyedeji as the new Chief Executive Officer (CEO) of the parent company, Redefini, a creative consultancy and integrated marketing communications company in West Africa.

The agency noted that the intent of the refreshed logo was to create a modern, relatable and timeless design, one which reflected Insight Publicis' DNA and goal – to lead the change and be frontrunners of the digital-first approach to brand marketing and advertising in Nigeria.

Oyedeji, renowned for his outstanding record and experience as a leader in communications and technology, expressed his vision to chart a new path for the communications group starting with its brand identity.

"The new Insight Publicis logo borrows from the past, staying true to our roots while intentionally incorporating our future.

"It is a mix of modern characteristics including symmetry and simplicity, while maintaining the eccentricity that has made Insight Publicis the continental market leader it is today."

Oyedeji said the identity ushered the agency into a digital-first era where insights and brand solutions were driven by tech-enabled consumer data and analytics, firmly rooted in their MARCOINS™ approach that combined understanding of the market, consumer and insights.

"These ensure we continue to help our clients create value in a world that is predominantly digital," he said.

Similarly, Sinmisola Hughes-Obisesan, the Creative Director for Redefini group, said that the design of the 's' in the new logo was inspired by the infinity icon in the agency's previous logo.

Hughes-Obisesan said that it would continue to represent the never-ending thinking that went into bringing out what was indeed their very essence, insights.

"The insight that we bring to our clients is never bland nor cluttered and it boldly stands out because it is a sharp and clear insight rooted in data that has been extensively mined.

"And with this point-of-view is our point of differentiation," Hughes-Obisesan said.