Indian Media Demand Greater Advert Revenue share

The Indian Newspaper Society (INS) has asked tech giant Google to increase the newspaper publishers’ share of advertising revenue to 85 percent, media reports said on Friday.

Society has also demanded greater transparency in the revenue reports is provided to the publishers.

INS president,  L. Adimoolam, in a letter written to Google, said the newspaper publishers were facing a very “opaque” advertising system as they had no access to Google’s advertising value chain.

The INS chief urged Google to compensate the Indian newspapers for using their news content and adequately share the advertising revenue.

The INS, a conglomerate of all the major newspapers published from across India, represents the print media in the country.

The INS chief also stated in the letter that Google should pay to newspaper publishers for the news which is generated through “quality journalism” with credible current affairs, analysis, information, and entertainment.

This follows the recent developments in several countries, including Australia and France, where newspaper publishers have raised the issue of fair payment for content, pressing Google for revenue sharing.